Promoted: Trivver: XR Advertising in an XR World

<br /><br /> <br /><br /> <br /><br /><br /><br /><br /><br /><br /><br /><br />Imagine an<br />enhanced field of vision — one which allows us to seamlessly interact with<br />others, through the use of our hands and without dependency on a screen.<br /><br />This future has<br />arrived — with unparalleled possibilities for advertising, training and<br />collaboration — free of geographical barriers. Welcome to extended reality (XR),<br />encompassing mixed reality (MR), augmented reality (AR), virtual reality (VR)<br />and 3D technology. <br /><br />The<br />projected market size — $209 billion by 2022 according to Statista<br />— for AR and VR is massive. Trivver, a cutting-edge, programmatic advertising<br />startup, is at the nexus of this XR world and traditional advertising. Trivver will<br />employ blockchain technology for validating advertising, to ensure transparency,<br />security and efficiency. In pursuing XR technology, Trivver joins the likes of<br />Facebook, Google and Apple in pushing the boundaries of this new digital<br />frontier.<br /><br />Trivver uses<br />3D product placement of brand models to deliver advertising — in games,<br />business, entertainment or sports XR environments. Trivver’s comprehensive XR<br />advertising platform leverages its suite of patented technologies to deliver 3D<br />branded objects across environments and platforms, enabling a single model to<br />autoscale to fit seamlessly with multiple environments. With this technology,<br />Trivver is poised to enable the adoption, commercialization and monetization of<br />XR.<br /><br />Trivver provides<br />advertisers with the ability to engage with today’s rapidly growing XR user<br />community. In particular, Trivver’s Smart Objects are intended to foster<br />organic relationships between brands and consumers, leading to less digital ad<br />friction. In addition, Smart Objects offer unprecedented capability to record<br />view engagements with brands, including viewability and intent to purchase. <br /><br />The platform<br />provides a set of tools for game developers, retailers, real estate and other<br />XR content publishers. Trivver is using its Ethereum-based token, TRVR, to promote<br />development of a library of Generic Smart Objects, the default 3D models that<br />represent ad spots in the environment. As the library of Generic Smart Objects<br />grows, it will become available to game developers for future development, as<br />well as offer a way for XR developers and designers to become part of the<br />Trivver ecosystem. <br /><br />The Genesis<br /><br />Founded in<br />2011, Trivver is the brainchild of founder and CEO Joel LaMontagne. A serial<br />entrepreneur with a background in computer science and mathematics,<br />LaMontagne’s previous work includes the creation of a patented digital<br />randomization engine that facilitates nonlinear experiences for online gaming,<br />education and military training.<br /><br />“The<br />epiphany [that led to Trivver] came to me back in 2007 when I witnessed my<br />twelve-year-old son play an online game and repeat the same level again and<br />again to achieve a better score, because he learned the game’s pattern,”<br />LaMontagne said.<br /><br />He added that<br />Trivver’s multi-patented technology enables advertisers to easily deploy,<br />monitor and efficiently measure user actions across all devices inside<br />AR/VR/MR/3D — really any XR environment. <br /><br />“Our ‘one<br />and done’ IP allows a brand to create a single 3D Branded Object file and send<br />it to many XR locations in just one click,” he said. <br /><br />Trivver’s 3D<br />Branded Object files, or “branded smart objects,” are native to the environment<br />they are placed in, creating nondisruptive advertisements that consumers<br />actually enjoy interacting with. Trivver, LaMontagne added, also monitors and<br />tracks metrics to provide brands with detailed consumer data.<br /><br />LaMontagne<br />said that Trivver’s patented technology allows both large and small developers<br />the ability to “become a part of our network and monetize their published<br />content.” The Trivver ad network, he said, provides advertisers the ability to<br />connect with smaller content providers seamlessly.<br /><br />The “Virtual” Road Map Ahead <br /><br />The public<br />sale of TRVR commenced on June 15.<br /><br />All<br />available TRVR will be issued during the one-time distribution period with no<br />additional issuance after the close of the campaign. The total number of TRVR<br />to be issued will be calculated at the end of the distribution period.<br /><br />“Our desire<br />is to become the standard in XR advertising,” LaMontagne said. “We want to<br />enable developers in the XR Space — both large and small — to fund themselves<br />through advertising, to encourage the improvement of technology that enhances<br />people’s lives and to make product placement in XR space as relevant and<br />interesting to users as possible.” <br /><br />Note: Trading and investing in<br />digital assets is speculative and can be high risk. Based on the shifting<br />business and regulatory environment of such a new industry, this content should<br />not be considered investment or legal advice.<br /><br /> <br /><br /> This promoted article originally appeared on Bitcoin Magazine.

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